Why Dressage

Dressage is the largest FEI (Federation Equestre Internationale) discipline within the sport-horse category in the U.S. Featured as an Olympic sport since 1912, dressage focuses on the unity between horse and rider, with horses competing at top levels well into their late teen years. Opportunities exist for every level of competition for juniors/young riders, adult amateurs, and professional riders & trainers.

Demographic

According to EQUESTRIAN magazine, the official publication of the United States Equestrian Federation, (USEF), members are well-educated, successful and financially secure. Nearly half have annual incomes greater than $100,000 and have traded stocks, bonds or mutual funds in the last year. A majority is between 34-54 years of age, and spends $1.4 billion annually on horse related products. On the average, they spend 30 nights per year in a hotel, rent a vehicle four times per year, own three vehicles and most own a pet besides a horse.

Opportunities

Our vendor boutiques, competitors’ party, equestrian fashions and Sunday entertainment are always crowd pleaser’s. In addition to the exciting dressage show series and clinics, we offer corporate sponsors and patrons many opportunities for presenting their products and services to the spectators, competitors, owners and trainers throughout the show series. Bring your products and services to our target market of affluent equestrians and join us in our upcoming Fall/Winter Season. We offer many levels of participation from Title Sponsorship for one of our premiere events, to Season Sponsorships, to Official Show Program Advertising and Vendor Space.